Lyte AI Privacy Policy

1. Information we collect

We may collect information about you in the following ways:

a. Information you provide to us

This includes information you provide when you:

• Fill out forms on the Site (such as contact, demo, waitlist, or newsletter forms).
• Communicate with us via email or other channels.
• Register for or use Lyte AI services (if applicable).

The information may include:

• Name
• Email address
• Company name
• Job title or role (if requested)
• Phone number
• Any other information you choose to provide in free-text fields or communications

b. Automatically collected information

When you visit or use the Site, we may automatically collect certain information about your device and usage, such as:

• IP address
• Browser type and version
• Device type, operating system, and settings
• Pages viewed, links clicked, and time spent on the Site
• Referring URLs and exit pages
• General location information derived from IP address (e.g., city/region level, where permitted)

This information may be collected using cookies, pixels, log files, and similar tracking technologies.

2. How we use your information

We use the information we collect for purposes including:

• Providing, operating, and maintaining the Site and any Lyte AI services you request.
• Responding to your inquiries, requests, and support questions.
• Sending you administrative information, such as updates, technical notices, and security alerts.
• Sending you marketing communications (where permitted), such as product updates, newsletters, and event invitations, with the ability to opt out at any time.
• Understanding and analyzing how you use the Site to improve functionality, performance, user experience, and content.
• Developing new features, products, or services.
• Detecting, preventing, and responding to fraud, abuse, security incidents, and other harmful activity.
• Complying with legal obligations and enforcing our terms and policies.

We do not sell your personal information.

3. Cookies and tracking technologies

We use cookies and similar technologies to:

• Help the Site function properly and securely.
• Remember your preferences and settings.
• Analyze traffic and usage patterns to improve the Site and our services.

You can control cookies through your browser settings, which may allow you to:

• Block or delete cookies.
• Receive notifications when cookies are set.

If you disable or reject cookies, some parts of the Site may not function as intended.

4. How we share your information

We may share your information in the following circumstances:

• Service providers: With trusted third-party vendors and service providers who perform services on our behalf, such as hosting, analytics, email delivery, customer support, and security. These parties are authorized to use your information only as necessary to provide services to Lyte AI.
• Business transfers: In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, your information may be transferred as part of that transaction, subject to applicable law.
• Legal and safety: With law enforcement, regulators, government authorities, or other third parties when we believe disclosure is reasonably necessary to comply with applicable law, regulation, legal process, or governmental request; to protect the rights, property, or safety of Lyte AI, our users, or others; or to enforce our agreements and policies.

We do not share personal information for cross-context behavioral advertising where that term is defined under applicable law.

5. Your California privacy rights (CCPA/CPRA)

If you are a California resident, you may have the following rights with respect to your personal information, subject to certain exceptions:

• Right to know: Request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties to whom information is disclosed.
• Right to delete: Request that we delete personal information we collected from you, subject to legal exceptions.
• Right to correct: Request that we correct inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing: Opt out of the sale or sharing of personal information, to the extent Lyte AI engages in such activities (currently, we do not sell or share personal information as those terms are defined under the CCPA/CPRA).
• Right to non-discrimination: Not receive discriminatory treatment for exercising any of your privacy rights.

To exercise your California privacy rights, you may contact us at:

• Email: privacy@lyte.ai

We may need to verify your identity before processing your request, which can include matching information you provide with information we maintain about you.

6. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures take into account the nature of the information and the risks involved in processing it.

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy.
• Provide our services and operate the Site.
• Comply with our legal, regulatory, tax, accounting, or reporting obligations.
• Resolve disputes and enforce our agreements.

When personal information is no longer needed for these purposes, we will delete or de-identify it in accordance with our data retention practices and applicable law.

8. Third-party websites and services

The Site may contain links to third-party websites, services, or applications that are not owned or controlled by Lyte AI. This Privacy Policy does not apply to those third-party properties, and we are not responsible for their content, privacy practices, or security.

You should review the privacy policies of any third-party websites or services you visit.

9. Children's privacy

The Site is not directed to, and Lyte AI does not knowingly collect personal information from, children under 13 years of age (or a higher age threshold where required by applicable law). If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete such information.

If you believe we may have collected information from a child, please contact us at privacy@lyte.ai.

10. International users

If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our servers and service providers are located. Data protection laws in these countries may be different from those in your country of residence.

Where required by law, we will implement appropriate safeguards to protect your information when it is transferred internationally.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. In some cases, we may also provide additional notice (such as by posting a prominent notice on the Site or sending you a notification).

Any changes will become effective when posted on the Site, unless otherwise indicated.

12. Contact us

If you have questions or concerns about this Privacy Policy or our privacy practices, you may contact us at: privacy@lyte.ai